Customer Insight and Research in the East Midlands

This project, promoted by East Midlands Improvement and Efficiency Partnership (EMIEP), sought to make the case for continued investment in customer insight and research, by demonstrating how these activities can lead to better and more efficient services.There were two strands: first, skills workshops and networking relating to customer insight, data analysis and research; and secondly, a series of sub-regional demonstration projects using statistical analysis, social research and insight methods to investigate different aspects of getting 16 to 18 year olds into employment, education or training.These projects explored, for instance, the needs and experiences of young people in rural areas, teenage mothers, and triggers for young people disengaging and getting involved in anti-social behaviour. Typically they involved analysis of Connexions client data and qualitative field research. There was strong interest in identifying risk factors to reduce the likelihood of young people becoming NEET. Further information about the project, along with project outputs can be found here. Derrick Johnstone played an advisory role as a Local Improvement Advisor, helping to shape the programme and input on practice elsewhere. This involvement follows an earlier LIA assignment for EMIEP reviewing customer insight and R&I in the region (report available for download on EMIEP site).

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