Customer Insight Skills Audit
Humber Innovation Partnership – formed by the four Humber councils and other public sector partners – commissioned a Customer Insight Skills Audit as part of their Customer Insight Programme. Its objectives were to:
- take stock of the state of play in developing customer insight, including how customer insight is perceived and addressed
- highlight good practice on which to build, and how to increase returns to insight activities
- identify skills gaps and how best to meet these, notably through making the most of existing knowledge and expertise
The research was carried out primarily through an online survey aimed at strategic and service managers and analysts, and through face-to-face interviews.The report
pdf 568KB) sets out the state of play on customer insight, factors driving and constraining its further development, skill requirements, gaps and expertise. There are recommendations for driving the agenda forward and for developing skills and capacity at LA level and across the Humber.
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